Livetrend: AI-Generated - Trend Old Money 2.0 - Fall/Winter 24

Vintage Luxe. As an upcoming fall drop, the recently emerging #oldmoney aesthetic, is taken further. Old money offers a preppy and timeless look, inspired by wealth and tradition. For the fall season, this vintage-inspired theme is feeling more old-fashioned than before, providing us with an almost ironic outdated take on the upper class.

Well-tailored pieces are now worn oversized or mixed across genders. When it comes to trims, fancy buttons and piping are key to enhance the dressy, slightly tacky, old-money aesthetic. For prints, Livetrend has AI-generated hyper classic options: For FW24 we can see grand-pa inspired retro plaids, as well as traditional houndstooth or prince of wales patterns.

In terms of silhouettes, FW24 will embrace emerging womenswear items like the baggy bermuda or the pencil skirt as new focus pieces of collections that can introduce a shift to new silhouettes. In womenswear accessories, grandma-inspired super-sassy kitten-heels are proposing a versatile new favorite.

For menswear, Livetrend has AI-generated options with the XL cardigan as a preppy vintage piece to invest in. At the same time, baggy tailoring silhouettes evoke a chic yet stylish heritage effect. For accessories, the dandy brogue shoe is re-interpreted in more stylized and chunky versions to create a younger and fashionable twist on a highly traditional piece.

Pioneering Trendforecasting. The new cutting-edge possibilities of generative AI allow us to visually describe fashion‘s future now. With the right prompts, we can create images of tomorrow in order to describe visionary product designs and editorial images that do not yet exist. Those generations create the most reliable trends, fusing the right ingredients, as detected by Livetrend‘s technology and experts, together.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. As a new & pioneering feature, Livetrend has integrated generative AI to visualize tomorrow’s trends via predictive images.

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