Carhartt appoints new VP, global merchandising

By

Benjamin Fitzgerald

Published
Jun 13, 2023

Premium workwear and streetwear brand Carhartt announced the appointment of Tara Roemke as vice president of global merchandising, where she will lead product growth strategy for both men's workwear and Carhartt company gear.

The Dearborn, Michigan-based company said Roemke will serve as the general manager of Carhartt's men's and Carhartt company gear -- its uniform B2B and personal protective equipment (PPE) businesses/

Roemke will be responsible for growing and developing the Men's workwear and PPE product strategies, while identifying marketplace opportunities to meet the current and future needs of Carhartt consumers. She will lead the men's merchandising team, and collaborate cross-functionally with the product, brand and strategy teams, and all business units.

She will report to Susan Hennike, Carhartt's chief brand officer.

With more than 20 years of product management and merchandising experience at some of the world's largest apparel brands, Roemke joins Carhartt after 13 years at Ariat International, where she most recently served as vice president of apparel and denim product management. Before that, she spent four years at Levi Strauss and two years at Gap Inc. 

​"Tara has an impressive track record of developing and implementing strategic product plans that authentically reach diverse audiences to drive business," said Hennike.

"We are so pleased that she is bringing her expertise to Carhartt and will grow our Men's category and our PPE business in new ways while delivering the premium, durable workwear that our consumers depend on each day."

On March 1, Carhartt launched its debut resale program, introducing the first branded resale site in the workwear industry.