Nobody's Child in US launch, UAE to follow soon

By

Sandra Halliday

Published
Jun 14, 2023

The onward march of Nobody’s Child is continuing with the womenswear company announcing on Wednesday that it’s expanding into the US market via an online launch with partners Anthropologie and Nordstrom. 

“Plans for additional markets in Europe and the Middle East are also imminent,” the company (in which UK retail giant M&S owns a minority stake) said. 

The Anthropologie and Nordstrom debut kicks off this summer and comes after the brand also launched into the Australian market with an exclusive capsule collection for 20 Myer stores at the end of 2022. 

It’s targeting European markets too with Germany Finland and Italy on its list, while “increased interest in the Middle East has nudged the brand to announce imminent openings in Dubai and Kuwait in July”.

Although M&S acquired a 27% stake in Nobody’s Child two years ago, it remains an independent brand, albeit one that’s a key part of the Brands at M&S offer. Having recently received fresh funding from M&S to power its expansion both in the UK and internationally, it’s expecting strong growth throughout the summer months and beyond. 

CEO Jody Plows said: “Expanding the Nobody’s Child offering globally to new territories is a really exciting moment for the brand as we reach new consumers in the US, UAE and Australia. We can’t wait to see how the markets respond to our responsible collections.”