THG Ingenuity in PwC link to help brands create better websites

By

Nigel TAYLOR

Published
Jun 16, 2023

THG’s commerce tech division, Ingenuity, has formed a strategic alliance with international professional services giant PwC, “to help brands design, build and run immersive customer experiences online”.

The digital retailer said the alliance “will help brands across sectors and categories access leading technology throughout the direct-to-consumer (DTC) spectrum”. 

PwC will lead on the business strategy, research and design of the brand webstores and Ingenuity will provide the technology and operations to create a frictionless e-commerce experience.

Ingenuity CEO Vivek Ganotra said the alliance will help brands create engaging and relevant commerce experiences. 

“By bringing together PwC’s strategic and creative experience with Ingenuity’s proven e-commerce platform capabilities, our alliance will give in-house teams a launchpad to transform their digital operations whilst ensuring that the customer experience and customer-brand relationship remains at the heart of the purchase.”

Tom Adams, Experience Consulting and Marketing Transformation Leader for PwC UK, added: “As e-commerce becomes an increasingly critical channel for client growth, we look forward to combining our deep industry, strategic and creative expertise with Ingenuity’s powerful e-commerce technology and operations to help brands reduce costs, grow revenues and improve customer engagement, satisfaction and loyalty.”