Wolverine appoints new Sweaty Betty global brand president

By

Benjamin Fitzgerald

Published
Jun 13, 2023

Wolverine World Wide announced on Monday the appointment of Melissa Mullen as global brand president of Sweaty Betty.

Mullen will report to Isabel Soriano, president of Wolverine Worldwide’s London-based international group, aligning the brand with the company’s other international businesses. She succeeds Julia Straus, who as previously announced is returning to the United States with her family, said the Rockford, Michigan-based company.

A  consumer-focused and omnichannel retail leader, Mullen brings her experience from various senior executive roles within global fashion, athletic, and footwear brands. Most recently, she served as vice president and general manager of UK and Ireland for Jo Malone London, where she was responsible for all commercial operations in these two key markets, including stores, e-commerce, and wholesale, since 2019.

Prior to that, Mullen worked at Nike for more than eight years in a variety of e-commerce and merchandising roles across Europe, Asia, and North America, including senior director of Nike direct retail in the UK and Ireland, and as senior director of Nike.com global expansion.

"Melissa’s proven track record with consumer-obsessed global athletic and fashion brands makes her the ideal leader to help propel Sweaty Betty forward, and I’m extremely excited to welcome her as its next Global Brand President,” said Soriano. “Her deep omnichannel experience and industry knowledge will help position the brand for long-term success.”

Wolverine, the owner of Merrell, Saucony, Sperry, and Hush Puppies brands, among others, acquired Sweaty Betty in August 2021.

In March, the U.S.-based company said it will also be consolidating its London office space and ​proposing a UK workforce reduction.